Robust retail activity masks French licensee trepidation
Like member European Union countries whose economies are tied to the Euro, France is likely to start feeling the effects of the currency's looming fall from the top of the value chain soon. Add to that a record inflation rate of 4.1% this past summer, a trade deficit that swelled to US$8.68 billion in July, and declining domestic demand at retail, and it doesn't take a fortune-teller to predict tough times may be ahead for the French licensing industry. That said, results from the first six months of the year indicate that the US$5-billion French licensing market is holding steady.
September 1, 2008
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