60 years young!

ON the brink of celebrating his 60th anniversary in 2009, Enid Blyton's classic character Noddy is getting a few nips and tucks to stay relevant to his new audience of tots. And at the heart of the brand makeover is a new CGI series being produced by IP owner Chorion Entertainment and animated by Dublin's Brown Bag Productions. Noddy in Toyland promises a fresh take on the character and opens up merchandising opportunities for the brand, which already has a sizeable licensing program. So how has Chorion gone about revamping a property that's been on UK airwaves in one form or another since the 1950s?
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September 1, 2008

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