Helping kids help out with non-profit tie-ins boosts bottom lines

Altruistic impulses seem to be on the rise with kids, according to a recent study from Stamford, Connecticut's Just Kid Inc. The company's research team found that a full 90% of US kids believe helping others is important, and 21% of the sample group said they would purchase products that donate a portion of profits to a good cause. Taking advantage of this values shift is a crop of toycos looking to boost their corporate social responsibility efforts and improve their bottom lines while doing it. And by marrying up with the right charity, one that suits the product and whose values appeal to its target demo, a number of them are finding it's possible to empower kid altruism and continue to grow sales.
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September 1, 2008

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