Activision creates sticky Spider-man Web promo

Prepping for the fall launch of Spider-Man: Web of Shadows, its follow-up to last year's top-selling feature-based vidgame Spider-Man 3, Activision is giving the property's 13- to 24-year-old male fanbase what it wants most - control. In an unprecedented move, the Santa Monica, California-based video game publisher has turned over a good chunk of the decision-making behind the upcoming title's marketing campaign to Spidey's VIP web community.
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September 1, 2008

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