Bulldog Licensing has picked up the rights to Gogo’s Crazy Bones, a range of collectible figures produced by Magic Box International and Promociones Premier International.
The collectibles are aimed boys and girls ages four to 11 and the concept is based on one of the oldest known games.
Bulldog has already secured deals with Halsall for wheeled toys, Portico for greetings cards, and Pyramid for posters based on the property.