RDF Kids makes Waybuloo merch deals

RDF Kids & Family, part of the RDF Media Group, has announced three key UK licensing partnerships for new CBeebies 100 x 20-minute preschool series Waybuloo.

September 25, 2008

RDF Kids & Family, part of the RDF Media Group, has announced three key UK licensing partnerships for new CBeebies 100 x 20-minute preschool series Waybuloo.

RDF has snagged Fisher-Price as master toy licensee for the IP and appointed Egmont as the master publisher in all territories excluding North America.

Additionally, 2entertain has UK DVD distribution rights and is preparing to release a series of Waybuloo DVDs next year.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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