Animal Planet kids line bulking up

W ith 16 feet of retail real estate at Toys 'R' Us to play with and a logo revamp underway, the Joester Loria Group is gearing up to significantly expand the kids part of its Animal Planet licensing program. CEO Debra Joester sees plenty of potential in the kids consumer products space, pointing to the fact that the Animal Planet brand currently derives 70% of its revenue from the kids market, largely because the channel's youth viewership sits in the millions.
By
October 1, 2008

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu