GMTV launching new preschool brand to build next audience for adult fare

British terrestrial broadcaster GMTV is extending its preschool airtime with a new branded block. Called The Fluffy Club, the new on-air destination is launching this month and is slated to air seven days a week at various times across all GMTV channels, including GMTV1, ITV4 and CiTV.
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October 1, 2008

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