Virtual worlds on the menu at kids marketing agencies

INcase you've missed it, virtual worlds are fast becoming the go-to strategy for reaching kids online. Canadian toyco Ganz started it all with Webkinz.com and was quickly followed by Club Penguin. And now that book publishers are also getting into the game (see 'Publishers push into web-toy territory' on page 69), the number of kid-focused marketing firms and agencies adding 'builder of virtual worlds' to their list of client services shouldn't come as a surprise.
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October 1, 2008

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