Mini-game experience packs big punch with kids

Depicted as the next hot niche for the gaming industry, purveyors of kids IPs have been hopping on the casual online bandwagon. In the past 12 months, Nickelodeon pledged to spend US$100 million developing its casual game offering and Electronic Arts established EA Casual Entertainment to capture part of the estimated US$2.25-billion casual market. So it's no wonder that video game publishers have been tapping into the casual gaming ethos to amp up their console titles. In fact, including mini-games in kid titles is becoming a standard operating procedure and is helping gamecos widen their reach beyond the core gamer to bring in families and girls.
By
October 1, 2008

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu