Branching out in the world of on-the-go retail, Nickelodeon & Viacom Consumer Products has signed a new two-year deal with Tomy Yujin Europe that will see its properties more aggressively featured in vending machines across Europe, the Middle East and Africa.
Tomy launched a couple of product lines for SpongeBob and Dora this spring, and the plan starting this month is to roll in more properties from the Nick portfolio (including Avatar, Jimmy Neutron, Diego, The Backyardigans and Blue’s Clues) and feature them in machines across 36 territories throughout EMEA.
Tomy’s machines are located in a broad range of venues, some of which include supermarkets, indie and franchise toy stores, cinemas, quick-serve and family restaurants, beaches, theme parks, kiosks.
Newsletter
