The art of reversioning
When it comes to international distribution, the flipside of speechless series that require no translation is the art of reversioning dialogue-driven shows for new audiences. Often a great show, even one with universal kid appeal, needs a strong dose of reversioning before it settles into different territories. And this can require more than simple translation and dubbing - sometimes, producers have to go so far as to rewrite scripts and digitally edit visual elements.
October 1, 2008
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