Introducing SpongeBob: Style icon in the making

Generating US$2 billion a year in global retail sales is nothing to sneeze at, but Nickelodeon & Viacom Consumer Products' flagship property SpongeBob SquarePants is about to hit one of the more important milestones in the lifespan of a character, and the company felt it was time to shake things up on the merchandising front.
By
October 1, 2008

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu