TRU ramps up mass-market play with new ‘R’ superstores

IT's no secret that US-based toy retailer Toys 'R' Us really started feeling the heat from mass-market giants Walmart and Target in Christmas 2003. Both decided to make toy sales a priority and triggered price wars from which original 'category killer' TRU has emerged somewhat weakened. But thanks to its new retail concept, the 'R' superstore, which combines a full TRU and a Babies 'R' Us juvenile store under one giant roof, it seems the toy giant has found a new way to stand its ground.
By
October 1, 2008

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu