Big Monster Toys breeds breakthrough playthings

IT's hard not to get the creative juices flowing while working in the shadow of a giant stuffed giraffe and taking tea in a caboose-shaped kitchen. That's exactly the environment the folks behind Chicago-based Big Monster Toys say breeds innovative product development. 'An eight-foot-square cubicle with fluorescent lights is just not conducive to coming up with the next great idea,' insists CEO Don Rosenwinkel.
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October 1, 2008

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