Making a solid web/toy connection

The meteoric rise of Webkinz and its related virtual world should remove any doubt that younger children spend a lot of time online and that parents are willing to pay for their kids to have these experiences. A bumper crop of Flash-based virtual playgrounds have come to market in the 18 months since Webkinz started attracting attention, but the novelty window has closed on those looking to enter the space.
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October 1, 2008

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