SpongeBob fulfills destiny…

After close to 10 years since his creation, it's a wonder someone didn't come up with SpongeBob soap- and sunscreen-infused sponges sooner.

October 29, 2008

After close to 10 years since his creation, it’s a wonder someone didn’t come up with SpongeBob soap- and sunscreen-infused sponges sooner.

SpongeTech Delivery System has partnered with Nickelodeon & Viacom Consumer Products to develop the first-ever SpongeBob SquarePants soap and sunscreen-infused sponges that will be available in Q3 2009 through mass retail, drug, convenience and specialty stores across the US.

The deal also includes rights to Dora the Explorer and Go, Diego, Go sponges.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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