LazyTown Entertainment appoints AT Brands

LazyTown Entertainment has appointed AT Brands as its specialist worldwide licensing agency and consultancy for the interactive games category.

November 3, 2008

LazyTown Entertainment has appointed AT Brands as its specialist worldwide licensing agency and consultancy for the interactive games category.

Under the agreement, AT New Media will negotiate interactive licensing agreements for the brand and is currently working on signing LazyTown deals for the Nintendo Wii platform.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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