4Kids Entertainment International has promoted Sandra Vauthier-Cellier to the post of MD.
Vauthier-Cellier will have oversight of all the activities of the combined UK and International teams, which includes sales, retail and promotions, marketing and acquisitions across the UK, Europe and the Middle East and Africa.
As part of the move, Olivia Mellet has become executive director of finance and operations and will continue to work on the EMEA business with Vauthier-Cellier.
Prior to joining 4Kids, Vauthier-Cellier launched the Mary Kate and Ashley brand across Europe for the Beanstalk Group and worked in marketing and communications for the electronic division at the French retailer E. Leclerc.
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