Port Washington, New York-based market research company The NPD Group has upped David Pritchard to take the helm in its European toys business, where he will lead NPD’s sales tracking business for the Euro toy industry.
Pritchard previously served as VP in NPD’s Entertainment & Communications group, as well as leading product management for the company’s US toys business and directing its Digital Insights biz. Prior to that, he was digital media position at Synacor, and held senior director positions for Terra Lycos for music, TV and film and marketing at Wired Digital.
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