Infant and toddler series eebee’s Adventures is looking at taking bigger steps, thanks to creator Every Baby Company’s new partnership with The Mottola Company.
Headed by former Sony Music bigwig Tommy Mottola, who launched the careers of Mariah Carey, Celine Dion and Will Smith, Mottola Co. has made an equity investment in Every Baby along with contributing business development, marketing and creative resources to help it grow. Mottola is also working on expanding the brand into new categories and distribution channels.
Additionally, the new investor is aiming to staff up Every Baby Company and is bringing Latin superstar Thalia on-board for a Spanish-language version of the series, Las Aventuras de eebee.
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