Moving beyond the banner

INthe 12 months since its launch, the subsidiary of L.A.'s Gorilla Nation that's focused on repping ad space on kid-oriented midtail websites has seen the ranks of its ad inventory swell from three to more than 20 sites, including the likes of Barbie.com and Marvelkids.com. According to recent ComScore numbers, the aggregated traffic on these URLs has surpassed 11 million unique visitors per month, and GNkids is now dipping into what it calls the 'mid-tail toolbox' to craft customized, immersive ad experiences that make typical banner and skyscraper ads look oh-so-1999.
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November 25, 2008

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