Woo hoo! The Simpsons score first-ever simultaneous global QSR promo rollout

Proving that you don't need a special occasion to throw a party, the ever-inventive promo team at Twentieth Century Fox Licensing & Merchandising has been busily hatching a global QSR stunt with Burger King featuring The Simpsons as the property heads into its 20th year in 2009. While the two companies have been partnering intermittently for the past 16 years, the Hang Out with The Simpsons! promo, which launched in early November, marks two firsts - it rolled out across 58 territories simultaneously and wasn't tied to a tentpole event.
By
November 25, 2008

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu