UK rights manager for Nerd Corps’ Storm Hawks Target Entertainment Group is enjoying healthy success for the boys action property.
The series is currently number-one on GMTV Kids Action Stations block, which has an average of 85,000 pairs of eyeballs tuning in daily, comprising 6.7% of the total audience and 11% share of boys four to nine years old.
Toy sales for the property from master toy partner Spin Master have also seen an increase and, according to The NPD Group, Storm Hawks has claimed a spot in the top 10 new properties across all toys this year.
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