With a daily presence on Cartoon Network US now, Al Ovadia & Associates has pinned down a US master toy licensee for Animation Collective’s comedic and quirky shorts series TWF: Thumb Wrestling Federation.

Think Wow Toys, a division of WowWee Toys USA, is now on-board for to produce a range of playthings, including figures, play sets, vehicles, role play, and trading cards. The toyco has plans for aggressive marketing the goods State-side, from TV-supported to grassroots efforts, which will include regional thumb wrestling competitions and the announcement of a national winner in spring 2010.

Think Wow joins a US roster of TWF licensees that includes Berkshire Fashions (accessories), Mad Engine (tees, fleece, fashion tops and hoodies), Mad Dog Concepts (boxers and socks) and Dream Apparel (sleepwear).