Looking to bring all its cartoons together under one brand, Mediatoon Interactive has launched eToon, an online channel dedicated solely to youth content.

Under the new umbrella brand, all Mediatoon cartoons will be available on VOD and SVOD platforms, including series such as Little Brown Bear, Lucky Luke, Funny Little Bugs and Pirate Family. The brand will also encompass series made by the group’s production companies – Dargaud Media, Dupuis, Ellipsanime Production, Storimages – as well as attempt to expand its catalogue through partnerships with indie producers. Belgacom TV (Belgium) and Neuf Cegetel (with its Pass Kids Illimité package) are already on board.

eToon is available on Dailymotion Kids (http://kids.dailymotion.com/eToon), which currently gives free access to two episodes from series such as Babar, Nonook and Little Potam.