Watch out Hello Kitty, Copenhagen, Denmark-based licensing agency Kidz Entertainment has been signed on to launch an all-ages licensing program for Miffy in Nordic and Eastern Europe.
A limited licensing program for the classic publishing property, created by Dutch author Dick Bruna, was picked up last fall by upscale retailer KappAhl, featuring children’s and young teens apparel. The program will be expanded to include toys, publishing, stationery, bags and accessories that appeal to demos outside Miffy’s traditional preschool audience.
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