Tuning into custom radio product promos

Interested in reaching moms as they chauffeur their kids around town? New York-based consumer products marketing agency RadioTag might just be able to help. While the company provides full-service marketing across most media outlets, it has really earned its chops pursuing nontraditional media exposure and carving new paths in traditional media spaces such as radio by trading custom content for airtime.
January 6, 2009

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