Sci Fi net boldly goes into kids CP space
The Sci Fi Channel is beamed into 93 million US homes, and is a bastion for genre lovers looking to catch Battlestar Galactica reborn and X-Files repeats. On the surface of things, its connection to kids might not be immediately apparent, but the net does have younger viewers, and it's now looking to leverage its brand appeal with this crowd at mass retail. In fact, Dave Howe, president of the Sci Fi Channel, calls the decision to enter the kids consumer products space a no-brainer.
January 6, 2009
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