Aardman Rights has landed a UK and Eire promo deal for Shaun the Sheep that will put the mischievous mammal’s mug on more than 20 million packs of cereal from Weetabix, Minis, bitesize and Ready Brek this month.
Consumers will have the opportunity the collect two exclusive sets of Shaun books, along with the chance to design a woolly scarf for the Shaun. The winners will receive a framed still of the sheep sporting the selected scarf designs.
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