Aardman, Weetabix and Ready Brek create Shaun the Sheep promo
Aardman Rights has landed a UK and Eire promo deal for Shaun the Sheep that will put the mischievous mammal's mug on more than 20 million packs of cereal from Weetabix, Minis, bitesize and Ready Brek this month.
January 12, 2009
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