SpongeBob BlingPants: NVCP makes high-end jewelry deal

The year of the Sponge is upon us and Nickelodeon & Viacom Consumer Products is really looking to make SpongeBob SquarePants shine on his 10th anniversary, starting with a high-end jewelry deal with Simmons Jewelry Co., founded by hip-hop mogul Russell Simmons.
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January 15, 2009

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