BBC Worldwide soars with new 3rd & Bird licensees

The licensees keep flying in for BBC Worldwide as it continues to round out its UK program for preschool property 3rd & Bird.

January 28, 2009

The licensees keep flying in for BBC Worldwide as it continues to round out its UK program for preschool property 3rd & Bird.

DanJam and MV Sports are the latest partners to come on-board for a spring 2010 retail launch. DanJam, a subsidiary of Martin Yaffe International, will manufacture a range of wooden stacking toys, pull-along vehicles, playsets and musical instruments. MV, meanwhile, will ready wheeled toys, including trikes, scooters, and ride-ons.