It looks like FremantleMedia Enterprises will be adding Star Trek and Mighty Mouse to its portfolio in Asia, thanks to a new deal with CBS Consumer Products that will see FME repping CBS’s properties in the territory.
FME is now on-board to build L&M initiatives for the CBS properties, as well as extend consumer products ranges for its own portfolio into categories such as live events, apparel, sleepwear, toys, interactive and mobile products in the region.
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