Continuing to expand the global footprint of its brands, CBS Consumer Products has partnered with five other licensing agents around the world, in addition to the Asia deal it inked yesterday with FremantleMedia Enterprises.
New agents on board to rep CBS’s portfolio that includes kid-friendly fare Star Trek and Mighty Mouse include Alicom Licensing for Scandinavia, LDI for Israel, Rubicon Group in the Middle East, CPLG for Benelux and Kidz Entertainment in Eastern Europe/CIS.
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