Young ski bunnies across Europe could soon have Bugs Bunny on their jackets, thanks to a new deal with Intersport.
Warner Bros. Consumer Products EMEA has signed the sporting goods retailer to produce a co-branded range of Loony Tunes active ski wear targeting boys and girls between six and 12 years old. The planned 25-SKU range, which will include ski wear, accessories and winter shoes, will offer exclusive treatments and product applications.
Intersport, which has more than 5,000 specialist sports stores in 35 countries, will launch product in store this coming fall/winter.
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