Bella Sara will be galloping forth into European territories as ITV Global Entertainment tapped Italy’s Giochi Preziosi as the equine property’s pan-Euro toy partner.
The deal, brokered by Italian agent Teamworks for ITV, will see Giochi launching girl-skewing Bella Sara toys across Europe beginning this November, as well as distributing the trading cards that propel the property’s online community. Giochi is also on board to develop a licensed back-to-school range that will feature stationery, gifts and a bi-monthly fanzine for the Italian market.
The trading card property debuted at retail in 2007 and has seen sales of more than 80 million units across the globe.
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