Nickelodeon & Viacom Consumer Products has tapped kids footwear specialist stride to create an iCarly fashion shoe line for girls under the company’s Keds Kids brand based on the live-action Nick series.
Three girls’ styles, all featuring an iCarly image and retro graphics, make up the initial product offering. The shoes will be available in toddler size 7 to big girl size 6 with stride rite stores and other retailers lined up to stock the footwear starting in June for the back-to-school season. Each pair of shows will have a custom designed box and support from POP signage.
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