Toys ‘R’ Us acquires eToys.com

Looking to extend its online portfolio and to bump up its market share in toys and baby products, Toys 'R' Us has acquired e-commerce site eToys.com for an undisclosed sum.

By Emily Claire Afan

February 13, 2009

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu