Chipmunks scurry into theaters, big L&M program in ’09

The familiar cry of 'Alllviin!!' is set to ring out in multiplexes across the US again this year when Alvin and The Chipmunks: The Squeakuel rolls into theaters on Christmas Day. This time 'round, however, licensor Twentieth Century Fox Licensing & Merchandising is mounting a broad-based licensing and promo program for the follow up to 2007's surprise CGI hit, Alvin and the Chipmunks.
By
February 17, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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