Q&A: Murphy touts Corus Kids as global partner

How would you describe Corus Kids' current place in the market?
Corus Kids is strategically well-positioned as a vertically integrated content producer and broadcaster and will continue to evolve its strategic advantage with the recent integration of Corus' children's networks with Nelvana Enterprises and Nelvana's studio. Not only can we benefit from optimal scheduling and exposure for our shows, we also have a superior financing capability compared to other independent content producers. This enables us to minimize our financial risk when producing new shows, which is especially important in today's difficult economic environment.
By
February 17, 2009

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