Screenplay
Remember the days when a successful boys licensing program could be launched with the all-powerful triumvirate of broadcaster, master toy licensee and mass market retailer? In the new multi-platform universe, that power of three has been diluted. And emerging through the cracks in this formerly impenetrable ivory tower are new boys licensing program drivers - notably the video games segment, which enjoys an ever-broadening distribution at retail.
February 17, 2009
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