Mattel is buckling up its seatbelt as HarperCollins Children’s Books UK gets in the driver’s seat of the English-language publishing program for the toyco’s boy-centric Hot Wheels brand.
The English-language rights deal for the property covers the UK & Eire, South Africa, Australia, New Zealand, India, China, Singapore, the Philippines and Indonesia and will see HarperCollins rolling out a range of titles to retailers’ shelves in these territories this May. These include activity, color, sticker and collector guides.
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