Rolling Meadows, Illinois-based Precious Moments, which handles the faith-based, teardrop-eye children’s brand, is taking its domestic licensing rights in-house, citing the challenging economic climate as its reason for the change up.
United Media, which has previously been PMI’s agent, will continue managing licensing outside of the US and Canada. VP of licensing Susan Meek will continue expanding the brand’s market presence, working with current licensees and developing new partnerships.
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