UK-based indie licensing agency Bulldog Licensing has grabbed the rights to preschool property Super Why!
Bulldog will develop a licensing program for the IP in its home territory. RC2, which has locked up a number of key categories in the US, is already on-board to bring toys across the pond.
Airing on Nick Jr. UK, the series from Out of the Blue Enterprises encourages reading through interactive storybook adventures starring a team of literacy-powered superheroes who adopt the viewers as their sidekicks.
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