In the lead-up to the Bologna Children’s Book Fair next month, HarperCollins Children’s Books has acquired the worldwide rights to Lauren Child’s six-book series Ruby Redfort.
An author and illustrator whose first books I Want a Pet and Clarice Bean, That’s Me were published a decade ago, Child also created the Charlie & Lola picture book series that spawned the award-winning animated series currently airingon the BBC.
Ruby Redfort is actually a spin-off of Child’s Clarice Bean, That’s Me, starring an undercover agent and mystery solver who is Clarice’s favorite literary character.
Fall 2010 will see the series kick off with the first book’s global launch, and HC is prepping a major launch campaign around the property with a high-profile PR and media marketing campaign.
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