Expanding its relationship with the National Basketball Association, Cartoon Network will be developing long- and short-form basketball-themed content across several platforms, including online, mobile, VOD and on-air.
Coinciding with the basketball season tip-off this coming fall, CN’s first project is short-form series My Dad’s a Pro, which follows the lives of NBA players’ children, exploring the daily challenges of their exciting lifestyles. Also launching this fall will be a robust basketball-branded section on CartoonNetwork.com for young sporty types to share their excitement about the game year-round.
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