HIT builds big 10th anniversary program for Bob

It's been 10 years since Keith Chapman's Bob The Builder made its TV debut on the BBC. While the Bob-mania that swept the UK at the beginning of the decade has settled some, the property is proving it's got staying power as new generations of preschool boys are readily tuning into the series, which is currently broadcast in more than 30 countries. And in Bob's homeland, owner HIT Entertainment has built a licensee roster of more than 60 companies, covering most imaginable categories. So it seems appropriate that HIT is rolling out a multi-layered birthday cake of celebrations for the preschool property in 2009 and innovating for future growth.