Microsoft Surface is just one of many new interactive applications coming to a retailer near you

The race is on to transform the retail environment from its traditional static model to a cosier, more tactile (and kid-friendly) experience thanks to several new interactive technologies on the horizon. And given the proliferation of iPhone-style touch tech on display at Retail's Big Show, which took place in New York at the beginning of the year, this futuristic vision isn't too far in the distance.
March 27, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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