Lego builds growth strategy, sees winning results

Lego Systems, the North American division of the legendary construction-toy company, was the talk of New York Toy Fair after releasing astounding growth numbers at a time when consumer products sales have headed into a downward spiral. So how good were they? The toyco posted sales gains to the tune of 38% over the previous year.
By
March 27, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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